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Differentiate or Die (English Edition) de Jack Trout

Descripción - In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their products uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streits Matzoh and Connecticut’s tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail. More than just a collection of marketing success stories this book is an in-depth exploration of today’s most successful differentiation strategies. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product differentiation through strategies including:* Revisiting the U.S.P. -- Rosser Reeves’s classic unique selling proposition approach, updated for today’s market* Positioning --Understanding how the mind works in the differentiating process* Owning an Idea -- Techniques to seize a differentiating idea, dramatize it, and make it your own* Competition -- How to use differentiating ideas against your competitors in the marketplace

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Detalles del Libro

• Name: Differentiate or Die (English Edition)
  
• Autor: Jack Trout
  
• Categoria: Libros,Literatura y ficción,Literatura mundial
  
• Tamaño del archivo: 18 MB
  
• Tipos de archivo: PDF Document
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

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Differentiate or die survival in our era of killer jack trout is president of trout amp partners, a marketing firm with offices in thirteen countries and a client list that includes atampt, ibm, sears, merrill lynch, and other fortune 500 companies he was the first to popularize the idea of positioning products in the minds of consumers he is a soughtafter speaker and the author of numerous marketing books, including differentiate or die, in Google libros libros haz búsquedas en el mayor catálogo de libros completos del mundo mi colección editores información privacidad términos ayuda Descargar libros gratis epub pdf descargar libros gratis epub pdf posts featured 28, 2020 descargar the aeneid penguin classics de virgil pdf epub download the aeneid penguin classics de virgil libros ebooks, the aeneid penguin classics espanol pdf the aeneid descargar differentiate or die english edition de jack trout libros gratis en epub share get link